West Virginia University football owns local Thursday night games

In the mid-2000s, as concerns about conference realignment mounted and television contracts subsequently renegotiated, Thursday Night suddenly rose like a phoenix from the ashes to become a viable program. college game day chance.

As it has been, Friday Night Lights used to mark the beginning of a weekend full of games. High school dance on Friday. School on Saturday. Professional football on Sunday. Rinse. Repeat.

In 1970, the NFL began reserving weekends with Monday matchups, but the Thursday property still had untapped potential.

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