Video game YouTuber Dunkey is starting an independent game publisher.
Popular gaming YouTuber Jason Yevgeniy Gastrow (aka Dunkey) has announced Bigmode, a new game publishing company that will help indie games “stand out” from the crowd.
“I’ve been on YouTube for eleven years and one of the central themes of my channel has always been to throw soulless cash in the trash and lift up and praise truly inspired artwork in this medium,” he said. Gastrow. “For years and years, I have always sought out the best indie games and tried to do them justice, putting millions of eyes on games that really deserve attention.”
Gastrow has amassed more than seven million subscribers and several billion views. That’s a pretty built-in audience for any indie game developer thinking of signing up for their new publisher. However, he explained that Bigmode will be a continuation of his channel:
“A lot of games understand how to emulate the look and feel of your favorite games, but they don’t deliver what really matters. Many of the true games are being drowned in a sea of mediocrity. You need someone who can help you get seen.”
Bigmode is founded by Gastrow along with his wife, YouTuber Leah “Leahbee” Gastrow.
“Leah and I are not just the face of this company; we are the company,” she explained. “This is our vision and our number one priority is to publish some of the best games out there. In today’s indie landscape, buying a game can be like buying a loot box in Counter-Strike: you don’t know what you’re going to get, but you’ll probably be sad.”
Dunkey wants to be involved in the development of Bigmode’s games, but says he knows what works from the countless hours he spends playing it.
“I understand what kinds of ideas always work, what ideas never work, what kinds of ideas are new or need to come back, and what is extremely at stake,” he added. “I’m promoting myself a lot in this video, but Bigmode will focus on developing the games and the developers. We’ve put a lot of effort into making the most developer-friendly contracts possible. I think we’re going to bring incredible value to the table and the bottom line is: help make good games successful and help them continue to be successful in the future.”
One aspect that seems to be a crowd-pleaser is that Bigmode will not be publishing any games that contain NFTs, blockchain, or crypto. Developers can now contact Bigmode to submit their games for consideration.
Ryan Leston is an entertainment journalist and film critic for IGN. you can follow him on Twitter.