UK government asks FIFA to resolve Women’s World Cup broadcast dispute

The UK government has joined forces with other European nations to urge FIFA to reach an agreement with the broadcasters ahead of this summer’s Women’s World Cup.

The Lionesses, who triumphed at Euros last summer, will be among 32 countries battling it out in this summer’s main tournament in Australia and New Zealand. However, with just 50 days to go until the first game begins, there has still been no confirmation of where the World Cup will be broadcast in the UK and Europe.

Earlier this month, FIFA president Gianni Infantino called the current broadcast deals “disappointing” and accused media organizations of trying to mislead soccer’s governing body.

And now Lucy Frazer, UK Secretary of State for Culture, Media and Sport, has publicly expressed her concern over the issue.

A joint statement by Frazer and the sports ministers of Germany, Spain, France, and Italy was released on Wednesday, noting that media exposure to women’s sports has “a very significant impact on the development of women’s sports practices.” sports for women and girls.

The statement read: “We, as Sports Ministers of the European countries whose women’s national football teams have qualified for the FIFA Women’s World Cup to be held in Australia and New Zealand from July 20 to August 20, 2023, we have recognized with concern that up to now no television rights have been attributed for the retransmission of matches in our countries.

The Secretary of State for Digital, Culture, Media and Sport, Lucy Frazer, has put her name in the joint statement on Wednesday.

“We are mindful of the legitimate interests and budgetary constraints that pressure both grantees and independent broadcasters, who need a viable economic model for each. We also recognize the specific organizational constraints that are likely to affect ‘market value’ of European broadcasters.’ rights (period and hours of broadcast).

“However, we are convinced that the media coverage of the Women’s World Cup will be decisive in improving the global visibility of women’s sport in our European countries.”