BANGALORE, India, May 25, 2023 /PRNewswire/ — The Global in-game advertising market is segmented by type (static ads, dynamic ads, ad games), by device type (PC/Laptop, Smartphone/Tablet): Global Opportunity Analysis and Industry Forecast, 2021-2030. is published in value reports under the Computers and Video Games Category.
The global in-game advertising market was valued at $6.8 billion in 2021 and is expected to reach $17.6 billion by 2030, growing at a rate CAGR from 11% from 2022 to 2030.
Major trends influencing the growth of the in-game advertising market:
In-game advertising market share growth is expected to benefit from growing interest in social and mobile gaming. Commercials, cutscenes, billboards, and background graphics can be used in desktop and mobile games to incorporate advertising. Also, because these ads are not disruptive, players can experience the game more smoothly. It is anticipated that in-game commercials would have a greater audiovisual impact and leave viewers with lasting positive impressions of the product.
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TRENDS INFLUENCING THE GROWTH OF THE IN-GAME ADVERTISING MARKET:
The use of smartphones is increasing globally at an incredible rate in today’s technology driven environment. As a result, technology is altering the way people socialize and communicate as a whole. Smartphone users gain access to a wide range of online services and information through a number of applications. The in-game advertising industry is driven by the growing popularity of mobile games. Game makers are paying more attention to improving app design as a result of the increased use of smartphones and the expansion of high-speed Internet. Providers are also increasingly using freemium business strategies, in which consumers must pay to access higher levels of a game after downloading the basic version for free. The demand for mobile games has increased considerably as a result of these causes. The demand for mobile games has increased considerably as a result of these causes. The in-game advertising market is anticipated to grow during the forecast period due to a number of other factors, including an increase in the number of gamers and an increase in partnerships between video game vendors and developers.
The in-game advertising business is expected to be driven by a number of factors, including reduced advertising costs, improved reach and ROI, fast integration, and easy setup of social game ads. Also, using trusted gaming payment methods reduces fraud, which could help drive the market during the projection period. The market expansion is anticipated to be fueled by the growing selection of free smartphone games that generate money through in-game ads.
A shorter product life cycle and increased game development time and expense are expected to make it more difficult to expand the market. The expansion of the in-game advertising sector is expected to be hampered by increasing reluctance from gaming companies as a result of declining advertising revenue.
You can reach your target audience with in-game advertising in a highly observable, non-intrusive environment. The likelihood of your brand being remembered and recognized increases as you are able to engage with a captive audience that is unlikely to multitask.
Because it promotes the achievement of a variety of corporate goals and objectives, increasing brand awareness is a major benefit of in-game ads. Brand recognition can broaden your target market, increase website traffic, foster greater brand attachment, and move customers further down the sales funnel.
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IN-GAME ADVERTISING MARKET SHARE ANALYSIS:
In-game advertising, in general, was dominated by North America in 2021, and this trend is expected to continue throughout the projection period. Due to high sales of smartphones, PCs, laptops and other electronic devices, the North American area is anticipated to grow. New high-caliber games are being released for smartphones, tablets, and consoles at a faster pace as games are used more frequently as a marketing tool by game creators. Because it is non-intrusive and can be displayed while playing, many developers use in-game advertising.
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key companies:
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alphabet Inc,
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anzu Virtual Reality Ltd.,
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Blizzard Entertainment Inc.
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electronic Arts Inc.,
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MediaSpike Inc.,
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iron Source Ltd.,
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interactive Motif Inc.,
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playwire LLC,
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RapidFire Inc.
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WPP plc
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