STATEN ISLAND, NY — When Dom Provenzano and Gabriella Pappalardo were tasked with designing a t-shirt and sweatshirt logo that proudly represented all of Staten Island’s many neighborhoods, the duo came up with a classic design.
“We were going to focus on individual neighborhoods, highlighting each one on a T-shirt, but there are too many communities for that concept to be successful,” said Provenzano, manager of marketing and communications for the Staten Island Chamber of Commerce, detailing more than five dozen areas that needed to be highlighted. “So, we decided to take the world tour approach.”
Screen-printed on a soft black cotton background by Image Makers in Stapleton, the design is beautifully simple: a small pocket silhouette of the district appears on the front and a list of 58 neighborhoods appears on the back, similar to those T-shirts. of concerts listing the most monumental stops by a famous rock band.
For Provenzano and Pappalardo, a marketing assistant at the Chamber, it was the perfect product to stand out at the center of the organization’s locally focused e-commerce store.
“Shop Staten Island makes it easy for shoppers to browse and buy directly from small businesses on Staten Island,” Provenzano said. “We have everything from food and drinks to clothing and accessories, even home decor. If you want to choose something that is authentic Staten Island and support local shops, this is a great way to do it.”
As part of the “Shop Where I Live” national initiative creating marketplace websites in partnership with chambers of commerce and economic development organizations to help local small businesses sell online together, creating a one stop shop for your community shop local, the concept is categorized by the tagline “where Main Street meets the Internet.” The program currently operates marketplace websites in 16 states with 38 different community site partners, Staten Island being one of them.
“There are more than 60 vendors on site, all mom and pop stores, selling very specific Staten Island items,” said Linda Baran, the Chamber’s president and CEO. “Any business can sell here for free, and with Amazon offering free shipping through the end of the year, it’s really a great tool for small businesses to use this holiday season.”
Dubbed Small Business Holiday Express, the site’s Amazon partnership represents a very modern take on Small Business Saturday, putting Staten Island-centric products in the hands of county consumers who don’t have to leave their living room to shop local.
On the site, shoppers can find handmade Staten Island holiday decorations, coasters and soaps, plus Ferry-themed mugs and an assortment of locally made accessories. Want a pound of Rainbow Cookies from the Cake Chef or a case of Flagship Brewery beer? You can also find that in the online market.
Cultural institutions like the Staten Island Museum and Belvedere House also sell on-site and Celebrate @ Snug Harbor sells gift tins, boxes of gourmet fruit and cheese and more. You can even pick up Hypno-Tronic Comics collectibles and homemade mozzarella cheese at Novelli’s Pork Store in Oakwood.
All Staten Island small businesses can list products on Shop Staten Island for free. To start selling, visit Shop Staten Island at https://statenisland.shopwhereilive.com/ and click the “Sell on the Market” tab to start creating your own store. You can also follow Shop Staten Island’s Facebook and Instagram pages for more details.