youhe National Education Association is conducting a five-figure digital ad buy across the country to lobby for the Senate to confirm Julie Su as Secretary of Labor.
The ad will begin running Friday on major social media platforms and through banner ads on websites. It is mainly focused on Alaska, Arizona and West Virginia, in an attempt to put pressure on Sens. Lisa Murkowski (R-AK), Kyrsten Sinema (I-AZ), Mark Kelly (D-AZ) and Joe Manchin (D-WV). . The National Education Association has been working to build support for Su’s nomination since earlier this year and was the first union to urge Su’s nomination in a letter to President Joe Biden.
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Some examples of @NEATodayFive-figure digital ad pushing for the Senate to confirm Julie Su as Secretary of Labor. The ads are running on social media platforms and through website banner ads, primarily focused on Alaska, Arizona, and West Virginia, starting today: pic.twitter.com/gYZSJfK0bz
— Samantha-Jo Roth (@SamanthaJoRoth) May 26, 2023
“Educators know that Julie Su is the best choice for Secretary of Labor, as they saw her in action when she partnered with Secretary Marty Walsh to deliver strong results for the American economy,” said Becky Pringle, president of the National Labor Association. of Education, in a statement provided to the Washington Examiner. “That’s why the 3 million-member National Education Association is encouraging the US Senate to confirm Julie Su as Secretary of Labor.”
Su has faced an uphill confirmation battle. Biden announced hers as her choice to replace Walsh, the former Boston mayor, as labor secretary in February, calling her a “proven and experienced leader” in a press release.
The nomination appears to be in jeopardy after Manchin told the Biden administration that he has deep reservations about her, according to sources with knowledge of the matter. Manchin’s opposition, combined with another Democratic defection, could stop the confirmation of his. He needs at least 50 votes in the Senate, in which Democrats hold a slim 51-49 advantage over Republicans.
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It is unclear where other centrist Democrats, such as Kelly or Sens. Jon Tester (D-MT) and Angus King (I-ME), stand on Su’s nomination. Manchin, Sinema, King, Kelly and Tester all endorsed her for the deputy job in 2021. If her nomination doesn’t advance, it will mark Biden’s third failed nomination this year, dating back to some Democrats facing tough re-election races in 2024. .
