Miyazaki’s latest Studio Ghibli film will be released without trailers or marketing

Published: 2023-06-06T02:59:37

Updated: 2023-06-06T02:59:45

Hayao Miyazaki’s latest Studio Ghibli film will forego any marketing and promotional materials ahead of its release, and the film will only release a poster before it hits theaters worldwide.

Studio Ghibli is known for creating some of the best and most beloved anime movies of all time. From Spirited Away, Howl’s Moving Castle and many more, Studio Ghibli’s cinematic experience has enamored audiences for decades.

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However, the mind behind the films, Hayao Miyazaki, has confirmed that he will only make one final film for Studio Ghibli. Given his reputation as a creative genius, many were saddened to hear this news but equally excited to see what this latest project will be.

In an interview with Japanese magazine Bungei Shunji that was later translated by IGN Japan, producer Toshio Suzuki revealed fascinating details about Miyazaki’s final project. Studio Ghibli has chosen not to have a huge marketing campaign for the film ahead of its release.

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How do you live? It will be Miyazaki’s last film after decades of creating beloved features.

“In the past, we had to keep the Ghibli company alive, you know, and we wanted as many people as possible to come see our movies,” Suzuki explained. “But after trying a lot of things, we’ve reached a point where I think maybe it’s time for a change.

“Everyone is drowning in information today,” he added. “Sometimes people go to see a movie just to check information they already know. [from what was revealed during the movie’s promotion]. That’s giving customers too much, and it’s like they’re being deprived of what really makes it fun.”

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Miyazaki’s latest Studio Ghibli film will be released without a trailer

In addition to this, the producer also admitted that the praise he and the team received from Miyazaki for the film’s poster was a driving force in leaving it as the only promotional material for How Do You Live?

“I have worked in the film industry since Nausicaä of the Valley of the Wind, but it was the first time that Hayao Miyazaki really praised [the poster],” he recalled. “That kind of inspired me. Like, we should just go with this. So, no trailer. No TV commercial. And no newspaper ads.”

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