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The most discussed game at last year’s recent Gamescom event was Sonic Frontiers, according to a Maven Road analysis of all the social media surrounding the event in Germany.
Maven Road analyzes social media conversations to determine what people are talking about. We asked you to watch the Gamescom and Devcom events from August 22-28. For the first time since 2019, events were held in person in Cologne, Germany this year. While Gamescom drew more than 265,000 gamers to its expo, around 2,500 game developers showed up for Devcom. I like to look at the analysis of these events because it resolves debates about what was the “game of the show.”
And in their analysis, people talked more about Sonic Frontiers. Maven Road conducted consumer listening analysis to identify the drivers of conversations on Twitter, news, blogs, and forums related to user discussions of Devcom and Gamescom performance.
It recorded over 685,800 mentions of both Gamescom and Devcom, with 213,700 unique users. About 52.4% of the conversations were in the press, while 47.6% were in user-generated content. Gamescom had 681,700 mentions, while Devcom saw 4,200 mentions from August 8 to September 4.
Gamescom-related conversations peaked on August 23, fueled by users and organizations commenting on upcoming game announcements at #gamescom, while others expressed excitement about the event. On the first day of Gamescom, August 24, mentions fell slightly (13.4%); however, these mentions represented 36.1% of the overall conversation within the five-day event.
During this day, conversations were fueled by feedback on new console products and accessories, as well as threads discussing highlights from the event. Additionally, Devcom-related conversations included attendees sharing highlights from their favorite conferences.
most discussed games
As you can see above, the main game mentioned in the show was Sega’s Sonic Frontiers. That game comes out on November 8. The second place winner was Hogwarts Legacy, the new Harry Potter game coming out February 10 from Warner Bros. Interactive Entertainment. The third title was a new franchise from Neowiz: Lies of P, an action title based on Pinocchio.
Aside from the top ten, other games mentioned included New Tales From the Borderlands; Killer Clowns from Outer Space; Return to Monkey Island; Where the winds meet; The Expansion: A Revealing Series; and Friends against Friends.
The conversations were mainly driven by users who expressed their enthusiasm for the upcoming games or shared their opinions after playing some of the demos of these games. Sonic Frontiers accounted for more than 41,100 mentions during this measured period.
Around 82% of Gamescom mentions were on Twitter, compared to 11% from news, 5% from forums and 2% from blogs. Gamescom positive mentions were 14%, compared to 6% negative.
The gameplay demo was well received, as users expressed their approval of the game, often citing that 95% of testers “loved it”. The negative posts were mainly due to user comments about an altercation between streamers that occurred at the event.
Devcom-related mentions were primarily due to images highlighting the event’s keynotes.
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