Amazon’s 11-year, $1 billion bet on Thursday Night Football is off to a good start.
The company says last week’s game drew more Prime subscriptions in three hours than any other day in its history, including Cyber Monday, Black Friday or Prime Day. Beyond that, the game had a record primetime viewership for the service in the US. The question is: will those viewers return?
Some 13.2 million people watched the streaming service’s premiere broadcast, which was a challenge between the Los Angeles Chargers and the Kansas City Chiefs. This week, the Steelers and the Browns will be the protagonists.
Amazon streams of the games are a bit different than what you might have seen on other networks. However, the second week of the NFL generated mixed ratings, so this week could be a test of whether Amazon’s formula is working.
Here’s a look at how to watch and what to expect from Thursday night games tonight and in the future.
What NFL teams play on Thursdays this season?
It’s a Midwest matchup this week. Here’s who’s playing when, with a reminder that the home team is listed second.
Thursday, September 22
Pittsburgh Steelers vs. Cleveland Browns, 8:15 p.m. ET on Amazon Prime
Thursday, September 29
Miami Dolphins vs. Cincinnati Bengals, 8:15 p.m. ET on Amazon Prime
Thursday, October 6
Baltimore Colts vs. Denver Broncos, 8:15 p.m. ET on Amazon Prime
Thursday, October 13
Washington Commanders vs. Chicago Bears, 8:15 p.m. ET on Amazon Prime
Thursday, October 20
New Orleans Saints vs. Arizona Cardinals, 8:15 p.m. ET on Amazon Prime
Thursday, October 27
Baltimore Ravens vs. Tampa Bay Buccaneers, 8:15 p.m. ET on Amazon Prime
Thursday, November 3
Philadelphia Eagles vs. Houston Texans, 8:15 p.m. ET on Amazon Prime
Thursday, November 10
Atlanta Falcons vs. Charlotte Panthers, 8:15 p.m. ET on Amazon Prime
Thursday, November 17
Tennessee Titans vs. Green Bay Packers, 8:15 p.m. ET on Amazon Prime
Thursday, November 24
New England Patriots vs. Minnesota Vikings, 8:20 p.m. ET on NBC
Thursday, December 1
Buffalo Bills vs. New England Patriots, 8:15 p.m. ET on Amazon Prime
Thursday, December 8
Las Vegas Raiders vs. Los Angeles Rams, 8:15 p.m. ET on Amazon Prime
Thursday, December 15
San Francisco 49ers vs. Seattle Seahawks, 8:15 p.m. ET on Amazon Prime
Thursday, December 22
Jacksonville Jaguars vs. New York Jets, 8:15 p.m. ET on Amazon Prime
Thursday, December 29
Dallas Cowboys vs. Tennessee Titans, 8:15 p.m. ET on Amazon Prime
Can I watch Thursday night NFL games for free on TV?
It really comes down to where you live and who’s playing. If you happen to be in the hometown of one of the two teams playing on a particular Thursday, chances are you’ll have a chance to watch it, even if you don’t have an Amazon Prime account. Simulcasts will be offered on streaming networks, allowing you to watch for free with a good HD antenna.
But if you’re out of range of those stations, streaming is your only option.
Can I stream Thursday night NFL games live online if I don’t have an Amazon Prime account?
No. While there are usually several streaming options on Sundays or Mondays, Amazon has exclusivity on these games, preventing other streaming services from streaming them. The one exception will be Thanksgiving night, when NBC will broadcast the game.
What changes will Amazon bring to the NFL games it streams?
The streaming audience can be a bit different than traditional streaming, so Amazon is offering a few twists for viewers, while still keeping things familiar.
For example, it overlays game statistics and updates using its “X-ray” technology, similar to how it provides information about which actors are in a scene during a movie or TV show. There will also be an alternate broadcast for younger audiences, with the YouTube Dude Perfect crew replacing the standard color play-by-play commentary crew.
Who is the Amazon streaming team?
Amazon has hired some of the most renowned broadcasters and commentators as it enters the NFL. Al Michaels, who has called up Monday Night Football and Sunday Night Football, will lead the team. Kirk Herbstreit, who has focused primarily on college games and has been a key player on ESPN’s “College GameDay” show, will be the color commentator. And All-Pro players Richard Sherman and Tony Gonzalez will be the analysts, along with former Los Angeles Ram Andrew Whitworth and Ryan Fitzpatrick, who played for nine teams during his career.
Will I be able to watch Thursday Night Football at my favorite bar or restaurant?
Yes. Amazon has reached an agreement with DirecTV that will allow more than 300,000 bars and restaurants across the country to broadcast the game.
Does the NFL offer any viewing packages to watch Thursday night games?
About. the NFL App It will allow you to stream games that are broadcast locally in your market, as well as any games in prime time.
Sign up for the characteristics of fortune email list so you don’t miss out on our biggest features, exclusive interviews and investigations.