How to use Twitter Analytics

If while using Twitter you’re curious about the level of engagement your tweets actually get, you might want to take a closer look at your tweet analytics. The number of likes, retweets, or comments can only tell you so much about how your tweets are being received. But looking at your tweet analytics can give you a better idea of ​​how well your tweets are reaching your audience.

To view your tweet analytics, you’ll need to visit your account’s Twitter Analytics dashboard, which will not only display like and retweet stats for your tweets, but also more detailed tweet metrics such as impressions and account metrics. such as follows and mentions. In this guide, we’ll show you how to access your Twitter Analytics dashboard and individual tweet metrics. We’ll also answer some of your questions about Twitter Analytics.

The Home tab of the Twitter Analytics dashboard.


What can Twitter Analytics tell you? A quick tour of the board

The Twitter Analytics dashboard is a web page that is updated daily and offers a wealth of information about your tweeting activity and how other Twitter users respond to your tweets. When you first open the dashboard, you’ll be presented with the Home tab, which shows a 28-day summary of your tweet activity and account metrics. The Analytics dashboard will show you recent trends, such as how often you tweet, how many impressions your tweets have received, how many profile views you’ve had, the number of mentions you’ve received, and your current number of followers (including whether or not these numbers have recently risen or fallen).

As you scroll down the Home tab of your dashboard, you’ll see monthly statistical summaries of your tweet activity. In these monthly summaries, the dashboard will highlight the best performing tweets and mentions and show you who your top followers are. You’ll also see more general statistics about your tweet and account activity.

If you click on the tweets tab, you’ll see a graph that shows you the number of impressions your tweets got over the course of a 28-day period. Impressions are the number of times other users saw your tweets. If you scroll down the tweets tab, you’ll see your individual tweets listed with the following metrics displayed for each tweet: impressions, engagements (the number of times other users engage with your tweets through actions like clicks and likes), and engagement rate (which is the number of interactions divided by the number of impressions). You can also click on each tweet in the list to see a more detailed tweet activity screen, which shows you a more detailed breakdown of your engagements.

On the right side of the screen, you’ll see the Engagements column, which shows you graphs of different metrics like engagement rate, link clicks, and responses.

The Tweets tab of the Twitter Analytics dashboard.


Can Anyone Use Twitter Analytics?

Yes, for the most part, you don’t need to have a special type of Twitter account to have access to the Twitter Analytics dashboard. That is, you don’t need to have a blue-check account, and it doesn’t seem to require a Twitter Blue subscription, either. Generally speaking, as long as you meet the few basic requirements listed below, any regular free Twitter account should be able to access the Twitter Analytics dashboard.

According to Twitter’s help guide on the subjectThese are the requirements to be able to use the Twitter Analytics control panel:

  • The age of the account must be a minimum of 14 days.
  • You may not violate Twitter’s ad policy.
  • It cannot be a deleted, suspended or restricted account.
  • The account must tweet primarily in one of the languages ​​listed in the Twitter help guide linked above. Examples of such languages ​​include English, Spanish, and Japanese.

How to access Twitter Analytics through the desktop website

You can access the full Twitter Analytics dashboard through the Twitter desktop website. Simply follow the steps outlined below.

Step 1: To go and sign in to your account if you haven’t already.

Selecting the More option on the Twitter desktop web.


Step 2: Once you have logged in, select Plus.

By selecting the Analytics option from the More menu on Twitter for desktop web.


Step 3: From the menu that appears, choose Analytics. Another browser tab should open and display the Twitter Analytics dashboard.

How to access Twitter Analytics through the mobile application

Unfortunately, the full Twitter Analytics dashboard is not available on the mobile app. But even though you can’t see the Twitter Analytics dashboard on the mobile app, you can still see analytics for each of your individual tweets. This is how you do it:

Step 1: Open the mobile app and navigate to the desired tweet. It has to be a tweet that you’ve written (either a regular tweet or a quote tweet that you’ve written).

The Twitter mobile app tweet activity analytics icon.


Step 2: At the bottom of that tweet, where all the other icons for retweets and likes reside, select the icon that looks like a bar graph (three vertical lines of different heights). This will open a tweet activity screen for that tweet.

The Twitter mobile app tweet activity analytics screen.


Step 3: On the Tweet Activity screen, you’ll see limited tweet engagement statistics, such as the number of impressions, the number of interactions, and the number of new followers received from that tweet.

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