How to use memes to transform your marketing strategy

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At least two-thirds of millennials and Gen Z regularly share memes on social media. The only content that is more likely to be shared is infographics and travel photos. Visual media is the most important form of communication now. Surveys have found that 55% of 13-35 year olds send memes weekly and at least 30% exchange memes daily. Nearly a quarter of those surveyed said they send memes multiple times a day.

The question on most marketers’ minds is, “How can I create viral memes?”

If your content can incorporate these five elements, your chances of going viral are much more significant.

Related: How To Use Memes To Get More Attention Online

1. Post to your target audience

You don’t have to treat meme generation like a marketing campaign. Often the best memes arise organically, waiting to be developed. Any media event can become a popular meme, even news that seems mundane, like President Biden falling off a bicycle. It is harmless news that is interpreted in hundreds of humorous ways.

Still, it would be better if you had an idea of ​​who this content will appeal to when you are creating it. It is impossible to predict if a meme will go viral because its popularity depends on the whims of other people. In that sense, it helps to create content that those in your niche feel emotionally connected to. That is the best predictor of how successful your meme will be. A good example is the OkCupid dating app that shares relevant memes widely to increase engagement on your social networks.

2. Think creatively

The best memes take recognizable content (stills from a movie, images from a major news event, etc.) and put a new spin on it that provokes a reaction in people.

In the US, memes about politics, political figures, and inflation are persistently popular. These are topics of constant discussion, so naturally the memes follow. These topics are particularly “memable” because there are so many ways to add humor to situations that aren’t.

Flexibility of mind is the greatest meme-generating tool you have. The meme formats that persist often stem from a new perspective on a movie, news story, or media event. For example, Netflix created an Instagram page, Netflix is ​​a joke, where its customers share memes, and that helps the company to gain more audience.

Related: ‘Bird Box’: breaking barriers in the world of streaming through marketing through memes

3. A genuine sense of humor

The universal love of memes stems from the fact that as humans we love to laugh. In today’s society, many people use memes to connect with friends or strangers about something lighthearted as a momentary escape from stress. Trend reports indicate that 38% of millennials and Gen Z follow social media accounts dedicated to memes.

Memes should combine online trends with simple and fun text. Humor is subjective, so you may not always get it right, but memes don’t work without a sense of humor. You have to be able to embrace the absurd and laugh at yourself or a situation to generate memes that other people enjoy.

There’s even a neural network called GPT-3 that can use AI and machine learning to generate funny and relevant memes based on just a few words. There are entire meme accounts creating and posting content this way.

Related: This is how artificial intelligence is revolutionizing influencer marketing

4. An identifiable sentiment

Memes have become a critical communication tool thanks to their relatable nature. The right meme has the unique ability to convey a great deal of meaning within a single image. Yes, memes are used in part for comic relief, but 36% of millennials and Gen Z use them to express feelings, and 28% use them when they can’t find the right words to express themselves.

This proves that a viral meme is identifiable. In most cases, it’s important to remember that a person is looking for themselves in a meme. They want to see something recognizable in the sentiment conveyed. Gucci was one of the first fashion brands to collaborate with Instagram meme creators to promote the watch collection.

Related: How to Harness the Power of Internet Memes for Your Business

5. Realistic expectations

You don’t need a big budget, complicated photo editors, or deep cuts from pop culture to make a viral meme. However, you need to understand that creating viral content is always a bit risky.

A meme remains popular until it stops. There is usually a sharp rise and fall in the popularity of memes. One thing will be trending everywhere until suddenly something new comes along, and the old meme is now largely out of date.

The spirit of a meme is to evoke feelings of all kinds in a relatable, often humorous way. Not everything will be an instant hit, and nothing will last forever.

Where will meme culture go from here?

Memes have quietly entered our lives and are now even more meaningful than emojis because they can convey more subtle feelings. Everyone from the US President to Elon Musk is part of the meme culture now (both sharing and appearing in memes).

Now anyone can create a meme about anything. Many people can earn money by making memes and gaining followers on Instagram or Facebook. The only problem with these platforms is how the algorithms work. They depend on factors such as the number of followers and the “age” of your account.

If your brand account is new, your content may not be featured or recommended to others, so growing your account becomes the main hustle instead of creating great content.

YouTube and TikTok have more transparent monetization systems that rely on views, so smaller brands can benefit more from creating fun and exciting content. Other platforms like Yepp share the ad revenue and help users easily create memes and generate revenue from their content.

In the future, we can expect memes to become more ingrained in our communication. With the rise of topics like Web3 and digital ownership, memes may become more prevalent in the NFT and metaverse space. For now, the potential of memes is almost limitless.

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