Your small business wouldn’t be where it is today without your valued customers. The Christmas season and the new year can be an ideal opportunity to say thank you and show your appreciation. If you’re looking for ways to say thank you for supporting my small business, here are some ideas.
Why is it important to thank loyal customers?
Thanking customers can be an easy way to build business loyalty. If you show your appreciation in a tangible way, customers are more likely to continue buying from your business and engaging with your content or initiatives.
Top Examples of Small Business Thank You Messages to Customers
If you’re looking to build customer loyalty and show appreciation to your customers, the following ideas may help. Some may work specifically for long-time customers, while others may attract both new and returning customers. Here are some ideas and templates to get you started.
1. Thank you for supporting my small business.
Expressing gratitude doesn’t have to be rocket science. A tried and true way to share best regards with your customers is to thank them for their support after every purchase. You can send a thank you email or include a small note with your order.
As a small business, every order means a lot to us. From the bottom of our hearts, thank you for supporting our operation and making small purchases this holiday season.
2. We appreciate you, valued customer.
Thank you messages can also be more thoughtful for those who have done business with you repeatedly. Send special notes or emails that aren’t related to a specific sale to help your business stand out.
Just wanted to send a quick note to say we appreciate your business. It doesn’t matter when she last shopped with us, we wouldn’t be where we are today without his support!
3. Thanks to a loyal customer
Thank you notes to valued customers can be even more special if they’re handwritten. You can send handwritten note cards around the holidays or just mail them during a slow period for your business.
As one of our most loyal customers, you are a big part of the reason our business is where it is today. So we wanted to share a special [promotion/update] with you! [Promotion details]
4. Customer Appreciation Badges
Customer appreciation badges can include physical buttons or even digital stickers. They can include titles like “valued customer” or “brand ambassador” to thank their most loyal fans for their continued patronage.
We wouldn’t be where we are without you – proudly display this badge as one of our best customers!
5. Enjoy a discount on your next purchase
Genuine gratitude is great, but it’s also beneficial for delivering real value to your best customers. Consider thanking them by sending them a discount code or coupon that they can use on a future order.
We are so grateful for all of your continued business through the years! As a token of our appreciation, enjoy this discount code for [percent] discount on your next purchase!
6. Thank you sweets with purchase
You can also express your gratitude by including a small sample with your order. This can work in person or online; it just includes a short note to explain it.
Thank you for making small purchases this holiday season! Please enjoy this additional gift as a token of our gratitude.
7. Samples during special events
Businesses with a physical location could treat loyal customers to a special shopping experience that also includes free samples. This can encourage future purchases while also expressing your appreciation.
As one of our most loyal customers, we want you to be the first to know: We’re hosting a special event on [date/time]. Visit us for free samples of [product] and mingle with others [company name] customers!
8. Social Media Posts and Giveaways
Social media can be the perfect place to express yourself thanks to a wide customer base. Consider offering a gift along with your sincere message of thanks.
Wow! 100,000 followers. To share our appreciation for each and every one of you who follow our content, here is a giveaway for [giveaway details].
9. Thank You Stickers
Small trinkets, like stickers, are inexpensive. But they provide just enough of a special touch to make your customers remember the experience.
We are stuck on you! I just wanted to say thank you for supporting our small business this holiday season!
10. Private Sales or Hours
If you want to create a truly positive experience that makes your best customers feel appreciated, consider offering special hours just for them. Send your best customers an email inviting them to a private sale or exclusive hours for loyal customers.
We’re inviting all of our best customers to a special shopping event! [Hours/details] Enjoy exclusive offers and a unique shopping experience as a thank you for your continued patronage.
What to include in a customer appreciation social media post
Business messages on social media often get lost in the shuffle. To make your sincere thanks stand out to your followers, include the following elements:
- genuine emotion: Give them a behind-the-scenes look at how much you value their support. Include photos or videos and a message from the heart.
- The impact of your support: What have you been able to achieve thanks to your support? If it was your best year for sales or you were able to hire or move to a larger location because of your support, explain how your sponsorship made those changes possible.
- Worth: If possible, add a discount code, giveaway, or some other form of feedback to your post. This not only encourages interaction, but also returns the favor they have shown you by supporting you over the years.
- Personal answers: Once you post your initial messages, you may receive comments or interactions from those who follow you. Show your appreciation to each one by responding personally.
Does customer appreciation improve customer retention?
Building business loyalty involves many elements, from creating a positive experience to engaging with customers on an ongoing basis. Customer appreciation can certainly help, adding a personal touch to the relationship and making customers feel valued and appreciated.
Should Small Businesses Thank Customers All Year Long?
Yes, companies can thank their best customers and encourage future purchases at any point in the relationship. After the first purchase, send a thank you email. During the holidays, offer a handwritten thank you note. When they sign up for a loyalty program, go the extra mile with gifts or incentives.
Image: Envato Elements
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