How to keep your brand alive during a leave of absence

After spending years building your brand, the thought of taking time off can be scary. The main fear is that you will lose your audience if you stop posting to and engaging with them on social media. However, whether it is to recover from an illness or simply to unplug and recharge, sometimes it is necessary to take a leave of absence. While it’s true that some of your customers may go elsewhere if you’re not available, the loyal ones will stay loyal and wait until you return to get what they need. But the good news is that you can keep your brand alive during your time away. Read on to find out how.

Let people know you have a leave of absence

Whether you’re taking a leave of absence because you’re pregnant, sick, or going on vacation, let your audience know your intentions. Research suggests that 86% of US consumers believe that transparency is one of the most important aspects of a business. How much you tell them is up to you; however, do not disappear without saying why. First, you don’t want people to worry about you, and second, you don’t want your audience to lose trust in your brand. Also, be sure to communicate how long you will be away. In terms of illness, your audience will understand if you don’t know how much time you’ll need to recover; be that as it may, you can keep them updated on your progress. But if you’re going on vacation, let them know when your leave of absence starts and when you’ll be back. Being ghosted for a couple of months and then reappearing will confuse people. They will not know if you are coming or going, and the consequence of this is that you will lose customers.

Hire a social media manager

You may not be able to hire a full-time social media manager, but you can when you’re away. Again, let your audience know that you’ve hired a social media manager to take care of your brand while you’re gone. If not, you’ll be surprised how many people keep contacting you even though you’ve told them you won’t be available for a while. They’ll assume that since you’re still posting, you’re still working.

write a business manual

A business manual is a great way to keep your audience engaged while you’re away. A business manual will provide answers to any questions your customers may have about the products and services you offer. Try to make it as detailed as possible so that no stone is left unturned. Your clients may not be able to hire you, but they can still get information on some of the things they’ll need while you’re gone. Have the manual as a download on your website and let your audience know via social media where they can find it.

Prepare your audience for what comes next

Taking a leave of absence can also be a time when you prepare for your next adventure. You may be launching a new product or adding new services to your business. You may have written a book, whatever it is, let your audience know you have something new on the way. You can do this by having your social media manager post updates about your upcoming venture. This way, you keep your audience on their toes as they wait with anticipation for your new product or service.

As mentioned, fear is one of the main reasons business owners don’t like to take breaks. However, taking a break before you hit burnout is one of the best things you can do for your business. Working to the ground is detrimental to your physical and mental well-being. The always working, no days off lifestyle sounds good in theory, but in practice, it’s not feasible and you can continue to build your brand while taking time off.

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