How to Impress Leadership Teams and Shareholders: SEO Forecast

Attract leads with a clear path to SEO success

Set yourself or your agency apart from the competition by having a detailed SEO forecast for any new business presentation.

Coming to the table with a solid idea of ​​how much traffic your team could generate makes your service offering more credible and sets clear expectations.

SEOmonitor highlights seasonal changes

Another benefit of the forecast tool is that it takes into account the seasonality of searches.

When showing forecasts to new clients, it’s crucial to discuss how seasonality and cost-of-living changes can also come into play, and SEOmonitor’s forecasting tool takes this into account.

For example:

• If your prospect sells patio furniture, you can avoid accidentally promising a 20%+ traffic increase in December.
• Instead, you’ll be able to present a different and proactive solution to drive the customer during the off-peak seasons; we bet your competition won’t have that angle instead.

By forecasting and providing transparency in your presentation, you’ll be able to demonstrate your expertise in your approach to predicting performance and make it easier for you to close a sale.

Avoid leadership frustration by setting realistic goals

When you set SEO goals, are you really setting up a path to missed KPIs and frustrated shareholders?

Let’s take a look at how each goal-setting strategy works.

the old road: Set goals by choosing an average of how much you think you could increase traffic (typically 10-20%). This almost always sets you up for failure.

the new way: Set really achievable goals based on data trends with SEO forecasts.

Now, you can be much more realistic in how you set those goals.

See instantly:

• How difficult it is to reach the target ranks in the selected time period based on the SEO difficulty of the keywords in your selected groups, customized for the target website.
• How easily goals can be achieved when deadlines are adjusted before a contract is signed.

How? When using the goal probability feature within SEOmonitor. You’ll be able to see how ambitious you can be, PLUS whether or not it’s realistic for you to set additional traffic goals.

Not only does this help your customer buy, it sets them up for success by giving your team manageable goals to work towards.

Forecast entire topics, silos, and strategies with keyword grouping

Do your clients have different budget levels or investments? Use the keyword forecasting model to get different forecasts based on your needs.

You can create separate forecasts for the same website, but use more groups of keywords that have more investment money for them.

If a client has a smaller budget, you can keep the keyword grouping on your main keywords and not include things like a long-tail content strategy.

If your client increases their budget, you can include those informative keywords and show them how much additional traffic their budget would generate.

Need to convince a shareholder to allow long-tail keyword strategies?

By showing traffic levels based on different investment levels, you could show how long-tail keywords are beneficial in the long run.

Demonstrating the value that our SEO work can bring makes it a much easier task to start seeing higher levels of investment.

Forecast adjustments based on real-time changes

Powered by SEOmonitor, it’s easy to tell if you’re keeping up with actual traffic versus projected traffic growth.

In our case, we recommend that you keep your SEO forecasts within a 12-month period and reflect on them each month to see if you’re on track.

This time period gives you enough precision to present to your stakeholders, while also allowing new changes to be automatically generated with the help of the tool.

Looking at the forecast in monthly reports can show high-level stakeholders an easily digestible way to see if you’re on the right track in working toward these agreed-upon goals.

Plus, the tool’s forecast and ranking tracking integrations help you, your team, and your client check the status of your predictions and your work.

Use SEO forecasting to clarify your true SEO value

Foresight has become a central part of our SEO campaigns and is especially important as search volumes start to decline as people’s finances get tighter.

Join us and Impression on the journey of bringing more transparency and data-driven decision making to the SEO industry.

Discover a forecasting solution that takes into account all the key variables that influence your keywords and rankings, so you can feel confident connecting to business results.