How to Get the Look of Lisa Says Gah’s New Store in Los Angeles

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It’s official: Space designer Adi Goodrich makes the stores we want to live in. From the surreal setting he dreamed up in, well, Dreams in Los Angeles to nearby Wine and Eggs, his work is unapologetically Instagram-worthy and fantastic, and most importantly, it always serves as inspiration that we want to take into our own homes. .

Clothes hanging on red hangers

Floor-to-ceiling curtains in fitting rooms

His latest store, the new Lisa Says Gah store in Echo Park, is no exception. There is a corduroy bench that we could imagine surrounding a kitchen table. Blue and cream floor to ceiling curtains that would look great in a bedroom. Pendant lights that could also hang over a kitchen island. And those red hangers? Our wardrobe needs them immediately.

Clothes hanging next to a brick veneer

But our favorite idea to steal for our own at-home mood board is the brick from the store. Or false brick, that is. Rather than veneer the manhole island with solid masonry, Goodrich used a terracotta brick veneer that is much thinner than brick (the one he used is about a half-inch thick) and therefore less heavy. Although it still requires professional installation, veneer works well for interior facades and, in this case, brought the urban spirit of Echo Park to the store.

Corduroy banquet in front of the store

Goodrich also thought the material, paired with rich colors, would make the space feel inviting, especially in a post-pandemic world where in-person shopping had been put on hold for so long. “I kept thinking about this idea of ​​breathing new life into retail after the pandemic,” he says. “So that was the inspiration that led me to Gio Ponti’s mid-century Italian style. Joy, life, color and pattern”.

And what home wouldn’t want that environment? Here are three ways Goodrich brought veneer into the store.

support group

Circular display with brick veneer

“The brick veneer works as a foundational element,” says Goodrich, noting that she rarely wore it above the waist in the store. Even if the material doesn’t support anything structurally, wrapping it around the bottom of the banquette or circular display in the center of the store gives the illusion of a solid base.

up, up and away

Directly in view of cash wrapper

Most bricks you see in life appear horizontally, but in the Lisa Says Gah space, Goodrich turned it on its side to draw the eye upward and give the material a new twist. In the cash wrap, for example, the same technique could be used for a kitchen island, adding the illusion of stability and drawing the eye upwards all at once.


Brick veneer surrounding a hanging dress

To highlight certain garments on display, Goodrich created a brick wainscoting frame, an idea that could work just as well around a door frame or, well, your own closet to carve out areas deserving of emphasis.


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