Ever since Microsoft started integrating ChatGPT into Bing search, alarm bells have been ringing at Google. Now, however, the tech giant has begun rolling out its own generative artificial intelligence (AI) tool to users as part of its bid to retain its search crown.
In a blog post, the company explains that the new feature (called the Generative Search Experience, or SGE) is part of Google Search Labs, which allows you to test experimental ideas on Google search and provide feedback to the company. . Google says its generative AI “will help you take some of the work out of searching, so you can understand a topic faster, discover new insights and ideas, and get things done more easily.”
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The feature was previously announced as part of the products revealed at Google I/O in early May. Now, however, you can get your hands on it and try it yourself.
Instead of the normal search experience that requires you to ask a question and then search for the answer among a variety of results, Google’s version of generative AI works by placing a new section at the top of the search results, which collects information from various sources to put everything at your fingertips. The idea is that you get all the information you need from this box without needing to click through tons of websites.
Now that SGE is officially released, you might want to try it yourself. You’ll need to sign up for Google Labs and reside in the US to try it out. If you’re eligible, Google will send you an email letting you know you can get started. Once that has happened, you can start testing SGE using Chrome on your desktop computer or using the Google app on iOS or Android.
Three main benefits
In its blog post, Google says that SGE can help you find what you’re looking for in three key ways. The first is that it can break broad topics into smaller, more understandable parts, thus making them more accessible.
If you’re looking for something much more specific instead, Google says its new tool is great for pulling together information from all corners of the web and organizing it in one place, meaning you don’t have to go through an exhaustive search looking for of the most accurate information. information you need.
The third benefit Google mentions isn’t exactly surprising given the company’s ad-based business model: Google says its AI can help you “discover a range of products and things to consider when buying.” It does this by highlighting additional considerations when you’re looking for something to buy, like what makes a device the best Bluetooth speaker for a pool party.
Whatever you’re looking for, Google’s AI will give you the opportunity to ask follow-up questions below the initial results box. When it does, you enter a conversation mode similar to Bing Chat (although hopefully with fewer weird results than plagued Microsoft’s early efforts).
Google says it will make “many updates and improvements over time” to its generative AI tool. If all goes to plan, SGE could forever change how Google search works.
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