This is the year of Dior, at least when it comes to downloadable style images.
In a report released Tuesday by Launchmetrics, the French fashion brand amassed 13,681 downloads for the fall 2022 season. Hot on its heels was Chanel with 11,920 downloads and Valentino with 10,425 unique downloads.
But don’t completely rule out the Americans. When it comes to average downloads per image, Michael Kors led the pack with 37.7 downloads, ahead of Bottega Veneta at 34.8, McQueen at 34.6, Chanel at 34 and Burberry at 32.6.
In total, Launchmetrics said, womenswear shows in New York, London, Milan and Paris for the fall season generated a total of $588 million in media impact value, a proprietary algorithm created by Launchmetrics to measure and compare the impact. of all media placements and mentions in fashion and beauty publications.
The figures were compiled by digging deeper into the work of Launchmetrics Spotlight photographers who shot 649 shows around the world, or 73,000 images, for the fall season on the runway, backstage and on the streets. In total, these images were downloaded more than 449,000 times by over 1,000 people representing more than 300 magazines in 52 countries.
After analyzing photos from the shows, Launchmetrics identified 16 distinct styles for the season, including Y2K, the number one trend, followed by Dopamine Dressing, Sensual Fluidity, and Academia.
Bottega Veneta’s first look (jeans and a white tank top) reflecting the Y2K trend was the most popular download with 156 unique downloads from publishers. Valentino’s hot pink baggy pantsuit, with 128 unique downloads, was seen by the media as the ultimate Dopamine Dressing style.
Among fashion houses, according to the report, the Boyish trend was the most explored, with 34 brands showcasing at least one or more of the gender-fluid garments that “integrate a dash of the ‘Top Gun Maverick’ vibe with the Teen”. the company said.
Minimalist icon, or long, structural silhouettes, and Cottage Core, defined by Launchmetrics as traditional country-inspired styles, were the next most popular, appearing in 32 shows.
But it’s no surprise that the Sexy Body trend was the number one tagged look of the season, despite only appearing in 10 percent of the total 1,904 looks that walked the runway and accounting for 11 percent of total downloads. . The cutout dress was the most tagged product category and other popular looks included sheer and mesh miniskirts and dresses. “The rise of athleisure, supercharged by COVID[-19]The led lockdown has come to an end,” Launchmetrics said. “Now is the time to celebrate the body with form-fitting shapes and revealing, sexy details.”
Broken down by city, it was the dark, gothic-inspired Royal Core trend that was shown most frequently in London, while in Milan, Sexy Body looks were the most popular. The trend of minimalist icons, such as those of Rick Owens and Ann Demeulemeester, were the biggest hits on the New York and Paris runways.
As reported, three years after acquiring Imaxtree, the visual content agency, Launchmetrics introduced Spotlight, a photo and video content licensing platform that integrated Imaxtree’s large visual database with the company’s performance measurement tools. Launchmetrics trademark.
The data and insights research company for fashion, luxury and beauty is projecting $100 million in annual recurring revenue by 2025. It is on track to post revenue of more than $50 million in 2022 and is exploring an initial public offering “in the next years”. .”
