Covered California launches statewide campaign to help Californians stay covered if they lose their Medi-Cal eligibility

Covered California launches statewide campaign to help Californians stay covered if they lose their Medi-Cal eligibility

June 1, 2023 – SACRAMENTO, Calif. – Covered California launched a virtual media tour Wednesday to spread the word about Covered California’s upcoming Medi-Cal Enrollment Program and how it will help keep Californians covered.

With the end of the federal continuation coverage requirement, Medi-Cal resumed the renewal process for its more than 15 million members in April, and the Department of Health Care Services (DHCS) estimates that between 2 and 3 million people already they will not be eligible for coverage. As this process continues over the next year, Covered California is ready to enroll eligible Californians who are transitioning out of Medi-Cal.

“Covered California is working closely with DHCS to help keep Californians who lose their Medi-Cal coverage enrolled in quality, affordable coverage and to support them every step of the way,” said Jessica Altman, Executive Director from Covered California. “While everyone’s renewal date is different, there are important steps Medi-Cal members can take now to keep themselves and their families covered.”

we’ll keep you covered

Medi-Cal members must update their contact information if it has changed in the last three years by logging into their account online at or Members can also contact their local Medi-Cal office or visit to find out how to get started.

While many Californians will transition to other forms of health insurance, such as coverage offered through their job or a family member’s employer, others will be eligible for coverage through Covered California and may receive financial help to lower the cost. of your coverage. Covered California offers quality health plans, all of which provide many of the same benefits and services as Medi-Cal, including free preventive care and exams, doctor visits, prescriptions, hospital stays, behavioral health care and more. .

“We know how much Medi-Cal members value their health coverage, so we want to make sure they know what their options are if they no longer qualify for Medi-Cal,” said DHCS Director Michelle Baass. “Through Covered California, many will continue to have access to the comprehensive care they need and deserve.”

Many Medi-Cal members will be able to enroll in Covered California at no cost

Based on pre-pandemic trends, nearly half of consumers transitioning from Medi-Cal to Covered California will be able to get quality coverage at little or no cost.

Covered California is the only place Californians can go for financial help to make their coverage more affordable. Right now, 90 percent of Covered California’s 1.7 million members receive financial help, and many people pay $10 or less a month for their health insurance.

To simplify the process for eligible consumers, Covered California and Medi-Cal will collectively provide personalized information on how to maintain coverage through Covered California. For eligible consumers in transition, Covered California will automatically select a plan for the consumer that provides the most financial help.

Consumers will need to confirm their Covered California plan selection for their new coverage to take effect.

Eligible consumers will also be able to choose a different plan or connect with someone who can help them at any point in the enrollment process. Multilingual assistance is available online, by phone or in person from one of Covered California’s more than 11,000 enrollment partners embedded in communities across the state.

Check your mail and respond quickly to keep your coverage

DHCS and Covered California are collaborating to implement Senate Bill (SB) 260 (Chapter 845, Statutes of 2019), which authorizes Covered California to enroll people in a qualified health plan when they lose Medi-Cal coverage and gain eligibility for financial assistance through Covered California. California. Consumers who have gone through the Medi-Cal renewal process and are no longer eligible for Medi-Cal have already started receiving information in the mail about their new Covered California plan. These packets will continue to be sent each month until all Medi-Cal renewals have been processed.

Covered California urges Medi-Cal members to check their mail and respond quickly whether it’s confirming their new plan, changing their plan, or canceling their coverage.

“Get the word out, if you or someone you know may be losing their Medi-Cal coverage, to make sure they check their mail for a notice titled, Stay Covered with Covered California,” Altman said. “If you get this notice, Covered California needs to hear from you right away to make sure you don’t have a gap in health coverage.”

New advertising campaign to reach the diverse population of California

Covered California also launched a new advertising campaign to educate consumers and make sure they understand how they can stay insured. The campaign highlights how Covered California will help consumers at every step of their transition and provide quality coverage at little or no cost to many. Videos have been produced in a variety of languages, including:

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In addition, Covered California created radio, digital and social media ads, as well as educational videos, that guide consumers through the process of creating an online account and choosing coverage options.

By the end of June, Covered California will be reaching out to eligible consumers directly via email, direct mail and text messages.

This campaign was developed in coordination with DHCS and its extensive efforts to reach out to Medi-Cal members throughout the renewal process.

About Covered California

Covered California is the state’s health insurance marketplace where Californians can find high-quality, affordable insurance from the best insurance companies. Covered California is the only place where people who qualify can get financial assistance on a sliding scale to lower premium costs. Consumers can then compare health insurance plans and choose the plan that best meets their health needs and budget. Depending on their income, some consumers may qualify for the free or low-cost Medi-Cal program.

Covered California is an independent part of state government whose job is to make the health insurance marketplace work for California consumers. It is overseen by a five-member board appointed by the Governor and the Legislature. For more information about Covered California, visit
Source: Covered CA.