Bootmaker Tecovas opens its first California store in Rancho Cucamonga – Press Enterprise

Austin-based bootmaker Tecovas is venturing into western California and opened its first store in the state on Friday, January 27, at Victoria Gardens in Rancho Cucamonga.

The denim and boot retailer will occupy a 4,000-square-foot site between Apple and Starbucks on the south side of the mall, closest to Macy’s and Versailles Street.

The company founded in 2015 by Paul Hedrick designs its cowboy boots in Austin and they are handmade in one of the oldest shoe factories in León, Mexico, according to the Austin American-Statesman. The company is named after the Tecovas Formation in West Texas. The geographic feature in Palo Duro Canyon is known for its red cliffs and is one of the largest in the US.

Boots prices range from $235 to $545.

The Rancho Cucamonga store is the company’s 26th store and part of a rapidly expanding Tecovas store. Launched as an online-only concept, Tecovas opened its first brick-and-mortar store in March 2019 in Austin, and by the end of 2022, had more opening in Kansas, Louisiana, Arkansas, and Texas.

The company secured $56 million in Series C funding led by Elephant in January 2022 to expand the brand across the country.

“This latest funding will allow us to scale our vision and welcome more customers to the brand,” Hedrick said at the time. “We have seen rapid growth since Tecovas launched in 2015, and we plan to use the proceeds from this round of financing to continue on that trajectory, investing significantly in recruiting, expanding our retail footprint, purchasing more inventory, and launching many new products. ”