Bad Ass Coffee of Hawaii recruits Maui brand ambassadors to kick off the summer

Catch a wave with professional surfers Cole Alves and summer macedo and its New Coffee Flavors

DENVER, May 25, 2023 /PRNewswire/ — Cafe Bad Ass from Hawaii, a leading coffee franchise recognized for its premium sourcing of Hawaiian coffees and memorable coffees, announces two new limited-edition 12 oz. flavored coffees packaged with the help of two new brand ambassadors. professional surfers cole alves and summer macedo they participated during the innovation process and helped influence the selection of the new flavors, along with a collaboration on merchandise, available in stores and online.

cole alves, professional surfer and noted influencer, created the Cinnamon French Toast flavored coffee available for purchase now. The next collaboration is with rising professional surfer, summer macedo. Its flavor, Cream of Coconut and Lavender, will be available from 3 of June. Both flavors can be purchased online and at participating stores in two forms, whole bean bag or drip grind bag, starting at $15.00. Customers can receive a free collectible sticker with any coffee or merchandise purchase. This offer is valid online and at participating locations. Prices and participation may vary by location and all items are available for a limited time and will not be restocked.

  • Cinnamon French Toast Flavored Coffee: This limited-time offer is a sweet and savory mix that features hints of buttered toast, maple syrup, and cinnamon. Macedo-designed collectible merchandise options are also available for purchase, including a coffee glass with a cole alves inspired graphic along with a Bad Ass Coffee & cole alves collaboration shirt.
  • Lavender Coconut Cream Flavored Coffee: This limited time offer is a delicate harmony between the sweet tropical taste of coconut and the soothing aroma of lavender. Along with the new coffee flavor, Macedo tapped into his creative side and designed a line of products, ‘Feels Like Summer,’ featuring a bucket hat, hemp bag and sticker for customers.

Alves is a professional surfer, born and raised on the island of Maui. He made a name for himself in the surf industry very early in his career when he launched his inaugural World Surf League season in 2015 on the Men’s Junior Tour. While a professional athlete, Alves also rose to fame on TikTok, with content ranging from surf highlights to coffee recipes and everything in between. Along with surfing, social media, videography and more, he currently also works with the world’s leading modeling agency, Wilhelmina.

“When I was seven years old, I used to go to surfing contests in Lahaina Harbor and my dad would have a Bad Ass Coffee from Hawaii every morning before the competition started,” said Alves. “I always tried their coffee and finally fell in love with the brand. When they offered me the opportunity to collaborate with them, it seemed perfect since we are both from Hawaii and my family and I have been drinking coffee forever. I love coffee, so having a premium brand like Bad Ass Coffee on my side is the perfect win.”

Macedo is also a professional surfer. A rising star in a rising sport; she hails straight from the surf mecca, Hawaii. She has competed on the World Surf League circuit and won her first classification in 2022 in the women’s QS 1000 Layback Pro Rio in Rio de Janeiro Brazil.

“Becoming a brand ambassador for Bad Ass Coffee means a lot to me, having been born and raised in Hawaii” Macedo said. “Home grown coffee feeds my inner tough every day while surfing. I am grateful to have the opportunity to design merchandise for Cole and myself, and to partner with Bad Ass Coffee from Hawaii.”

“We are delighted to partner with Mauisurfers, Cole and Summer knowing that they represent a true love for our coffee and the fact that they grew up visiting our stores in Hawaii became an even more dynamic connection for our brands,” said Chris RuszkowskiBad Ass Coffee Marketing Director Hawaii. “We involved them both early in our innovation process to ensure we had a flavored coffee that connected with them and their lifestyle. We took it to the next level when we discovered that Summer designs products alongside surfing, modeling and singing. So we had him work with our design team to create this line of limited-run collectibles under our collective marks.”

Bad Ass Coffee Hawaii was born on the Big Island of Hawaii in 1989 with a dream of sharing premium, American-grown Hawaiian coffee with customers around the world. In addition to premium coffee from the famous Kona region of the Big Island, Bad Ass Coffee also sources Kauai and Maui. Beyond premium Hawaiian coffees and the new line of energy drinks, Bad Ass Coffee of Hawaii also serves a full menu of popular mixed drinks, signature lattes, cold beers, teas, and innovative foods with a Hawaiian twist.

For more information on Bad Ass Coffee from Hawaii and to find your nearest location, visit or download our mobile app available on the App Store or Google Play. The featured coffee and merchandise can also be purchased online at

About Bad Ass Coffee by Hawaii®
Bad Ass Coffee Hawaii was born on the Big Island of Hawaii in 1989 and is dedicated to sharing premium Hawaiian coffees “with a kick” from the Hawaiian Islands through more than 30 US franchise locations, with additional stores in various stages of development. Today, Bad Ass Coffee from Hawaii The stores also serve popular blended drinks, teas, food, along with other international premium coffees and sell popular brand name merchandise with exceptional service and the Aloha Spirit. Bad Ass Coffees is available in franchise stores, online and will soon be available through food, hospitality and specialty retail channels. The Bad Ass Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company, LLC. For more information, visit and connect on Facebook and Instagram @badasscoffeeofhawaii. Franchise information is available at

SOURCE Bad Ass Coffee by Hawaii